The next breakthrough in photography

Nokia 808 PureView

Pure quality

It’s time to think differently about photography. Nokia PureView imaging technology turns the world of photography upside down. It takes every bit of image goodness captured by a 41MP sensor and Carl Zeiss lens and turns it into beautifully detailed 5MP images and Full HD videos. Be ready to shoot and share with friends in an instant – all from a rather clever smartphone.

Nokia 808 PureView - Why the big number?

Nokia 808 PureView

For Nokia’s designers and image specialists, improving cameraphone performance has never been a megapixel race. It’s about photo quality, sharing and, of course, people.

Over the years, megapixel numbers in digital cameras and phones have increased steadily. But do more megapixels mean better photo quality? What use is a huge photo file when more and more of us are sharing online?

“I think we’ve already reached a point where more megapixels aren’t adding anything to image quality,” says Adam Laycock, a professional photographer. “Unless there are comparable advances in optics and image processing you can actually get poorer results.”

For sharing online to Flickr and Facebook, or making physical prints, 5 megapixels is usually even calculated that 6 megapixels provides all the detail you need for printing and sharing purposes.


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Get more out of what you put in

“When you’re putting in more pixels, you need to ask what benefit you’re getting back,” says Damian Dinning, Lead Program Manager – Imaging Experience at Nokia. “Even in our early cameraphones we only ever introduced more megapixels to dramatically improve image quality – advances were often accompanied by a high performance lens and processor.”

Our latest work has been looking at the zoom functionality of a cameraphone, and at further improving the quality of a shareable 5 megapixel photo. And at how we can design both a high performance camera and smartphone that’s intuitive to use.

Nokia 808 PureView

“We came at this with a whole different approach,” says Dinning. “We knew that easy-to-share, compact files are a big deal to people. So we set out to help them capture high quality 5 megapixel photos, where they could zoom without losing detail, and keep file sizes friendly too.”

With the Nokia 808 PureView – our latest high-end cameraphone – this is achieved by a powerful image sensor, which captures more light, and an image processor which converts the 41 megapixels from the sensor into highly detailed 5MP photos. Importantly, photo file size is about 1 megabyte – which makes it easy to upload to social networking sites straight from a mobile phone.

Designing for human instinct

Speed is everything for mobile photography, especially when it comes to zooming and framing a picture. “We set out to make everything instinctive,” says Greg Steeves, Principle Usability Specialist. “We explored how people made gestures, the direction of movement and how it could work intuitively as people expected.” The result, seen on the Nokia 808 PureView, is on-screen slide zooming and cropping.

Nokia 808 PureView

Every aspect has to be considered so it’s only a matter of seconds from framing a photo to hitting the shutter button and sharing what you’ve captured.  “We rounded off the edges of the Nokia 808 PureView so it wouldn’t snag on your jeans pocket,” says Jamie Langford, Head of Industrial Design, Smart Devices. “We considered details such as a ceramic coating which has a beautiful finish and is easy to grip.”

Nokia 808 PureView

“We always kept in mind it’s a smartphone too,” says Langford. “We bonded the 4 inch screen to the sculpted glass so the display is optimised for reviewing and sharing images on your phone.”

Photography that works for you

A high performance cameraphone is about more than just a high number of megapixels. You need to be able to capture a shot quickly in the highest possible quality. Editing on the go, if necessary, and sharing instantly to social networks – all from a mobile phone. The Nokia 808 PureView is our latest technological leap forward which brings all this together to better help people take and share photos.

Nokia 808 PureView

Capturing a perfect photo opportunity is one thing, but maybe it’s the photos on your hard drive waiting to be edited and shared which is really missing the moment.

How good can 5MP be?

It’s not how many pixels you have, it’s what you do with them. PureView imaging technology concentrates and enhances the quality of 7 pixels into 1 for super sharp, clear 5MP photos with a compressed file size that’s ready to share.

It’s a supersmart smartphone

Nokia 808 PureView

The Nokia 808 PureView brings you all the clever features you’d expect from a Nokia smartphone. Find your way with Nokia Maps. Enjoy the latest games and entertainment apps. Or simply set up life your way with business and social networking features from speedy latest version of Nokia Belle.

Don’t be afraid of the dark

Never miss the moment. Nokia 808 PureView comes equipped with a Carl Zeiss lens and 41MP megapixel image sensor to maximise available light and create amazing quality images that are comparable to an SLR test.

Zoom. Zoom. Zoom again

Zoom as fast as your finger up to 3 times as close with zero loss of detail. PureView can even shoot smooth Full HD video at 30 frames per second at 4 times zoom without any loss of picture quality.

Get the professional touch

Give your photos a sharper prespective or special effect with the PureView’s creative controls. Quickly shoot at optimum settings for close-ups, landscapes or night shots, or play with the creative modes to make your images really stand out.

Capture more moments

Nokia 808 PureView

Once in a lifetime means just that. Reach for the camera shutter button on the Nokia 808 Pureviewand it’s ready to shoot in less than a second to make sure you alwayscapture the action as it happens. The world is full of stories of what might have been – but with the Nokia 808 PureView, yours won’t be one of them.

Instant sharing

Nokia 808 PureView

Pity the photos lying hidden on PCs or old phones. The Nokia 808 Pureview lets you share your images and videos instantly with the world. Send photos or videos straight to Facebook or Flickr in the perfect file size or tap to another phone using NFC. You can even hook up to a High Definition TV via HDMI or wireless streaming for a real big screen showing.

Pure Dolby surround sound

Nokia 808 PureView

The Nokia 808 PureView captures crisp, clear audio, including low bass sounds that normal camera phone microphones simply won’t pick up. In fact, it can record up to a thumping 140 decibels without distortion – that’s just like a jet plane taking off. It’s also the first smartphone to feature Dolby® Headphone, so you can plug in any stereo headphones and listen in pure Dolby surround sound.

Bright flash for low light

Nokia 808 PureView

The drama of the darkness or a fun night out is always a photographic challenge. With the Nokia 808 PureView you’ve got a powerful Xenon flash and LED video light on your side, ready for spontaneous moments when spirits are high and the lights are low.

Make more of your images

Nokia 808 PureView

Give your pictures and videos a whole new social life with a range of brilliant apps for Nokia 808 PureView. Get real-time feedback to your photos with GetMeRated, update your networks with pictures using Pikchur, watch and share high-quality videos with Vimeo, or even create real postcards from your images with Postcard on the Run. Just visit Nokia Store to download the apps and start sharing.

Nokia PureView Imaging Technology

Detail about Nokia PureWiew Imaging Technology you can see at Nokia Pureview Imaging Technology page

Nokia 808 PureView Specifications

Detail about Nokia PureView Specifications you can see at Nokia PureView Specifications page

Nokia 808 PureView Customer Reviews

Detail customer reviews for Nokia 808 PureView, you can see at Nokia 808 PureView Customer Reviews page